Press Release: Target to Stock Phantom Boosters

Posted on Sunday, April 1st, 2012 by LSK
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Posted in mtg, Products

In a gaming industry first, Magic: the Gathering will have a line of “phantom” booster packs which do not add cards to their owner’s collection.

APRIL 1, 2012 (RENTON, Wash.) – Adding excitement for players of the Magic: the Gathering collectible card game, Wizards of the Coast, a division of Hasbro, Inc. (NYSE: HAS), announced today that it will be publishing “phantom boosters” as a Target exclusive product. Featuring Baneslayer Angel, Flame Wave, and other mighty spells, these boosters will allow players to bring all the fun of Magic Online’s “phantom events” to the gaming table!

“Phantom events are a long-standing tradition on Magic Online, with a huge player base.” said Magic Online spokesperson Ken Modo. “With the popularity of phantom events, we felt it was time to bring that excitement and challenge into the real world. No longer will these tense, skill-testing events be available only to online players.”

“Of course,” he added, “Phantom games come at a price.” Ken laughed and pointed a finger at my friend Larry, who vanished into the AEther, never to be seen again.

The existence of phantom booster packs will enable players and children to gamble their life’s earnings away with less risk and without wasting unnecessary cardboard.

“Phantoms have a long tradition in Magic: the Gathering.” said Jace Beleren, famed planeswalker. “Phantom creatures introduced in the Magic 2011 and Magic 2012 core sets have the ability, ‘Whenever this creatures becomes the target of a spell or ability, sacrifice it.’ Keeping with the theme of vanishing under a target, we felt it was fitting to only stock phantom boosters at Target. Get it? Because they vanish? And it’s at a store called Target?”

Wizards of the Coast is the worldwide market share leader in collectible small pieces of cardboard that you can play games with if you want. Target is a group of several hundred huge boxes scattered across the United States that sells stuff, including these very same small pieces of cardboard.

Phantom booster packs will have 0 cards in them and will retail for $3.99.